Asian Branding: A Great Way to Fly [Ian Batey] on Amazon.com. *FREE* shipping on qualifying offers. Unique Features of Asian Branding: 1. Batey seeks a stable of at least twenty new Asian global power brands in a series of challenging country-by-country profiles. He investigates a diverse range of products and commodities in Asia; macros their present strengths and weaknesses and explores how Cited by: 14.
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Asian Branding A Great Way to Fly By Ian Batey Prentice Hall / Pearson Education April 2002 ISBN: 0-13-066466-9 424 Pages, Illustrated $72.50 paper original.
Available in National Library (Singapore). Author: Batey, Ian., Length: x, 412 p.,  p. of plates: Identifier: 0130664669.